Weighting scheduling tool criteria by team size

Count hands, not headcount

A company of forty where one person runs social media is a team of one for this purpose. A café of four where the owner, the manager and a part-timer all post is a team of three. What matters is how many hands a post passes through.

Trace one recent post and write a name beside each job: who had the idea, who made the picture or video, who wrote the caption, who said yes, who pressed publish and who answered the comments. The number of different names is your team size.

One person

When one person does everything, nothing needs coordinating and everything needs doing. Weight content supply 3 and after publishing 3, because nobody else will make the post or answer the comment. The approval step can drop to 1, though it should not reach zero. Even alone, a pause between writing and publishing catches the wrong price.

Two to five people and one approver

This is where the approval step earns a 3. As soon as the person who makes a post is not the person who answers for it, the tool has to hold the draft in a place both can see, show clearly that it is waiting, and stop it going out early. Ask to watch that happen with two different logins.

Raise calendar and queue by one as well. A shared calendar is how a team avoids posting the same offer twice.

Several approvers or several locations

With more than one approver, weight approval, calendar and coverage 3 each, and add a row of your own for accounts and roles. The questions change in kind. How many accounts can be connected on each platform? Can one location's manager see and approve only that location's posts? Who can change who approves?

These answers vary between products and plans. Never score them from a feature page. Ask to see the settings screen.

Combining team weights with volume weights

You now have two sets of weights, one from team size and one from posting volume. For each row, take the higher of the two. The one exception is approval for a solo owner, which stays at 1. A solo owner with steady volume ends up with content supply 3, calendar 3, after publishing 3, coverage 2 and approval 1.

If every row comes out at 3, lower the two you would give up first. A scorecard where everything is decisive decides nothing.

Link AI for one person, a small team and beyond

The solo owner and the small team are the readers we most readily point to Link AI by Linkme. For one person, the agent takes on the making and drafts the replies, and the owner keeps the approving. For a small team, Linkme's page shows a draft made by one member waiting under 'Needs review', which is the approval step in its simplest form.

For several approvers or locations, treat the details as unconfirmed. The number of accounts per platform, client workspaces and the available roles and permission levels are all unstated here. Try Link AI in a demo with a colleague on the call, and split the drafter and approver roles between you.

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